REEF was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world. So, they created a high-quality sandal that could keep up with their active (ahem, party) lifestyle. They moved to Southern California to manage the REEF brand and produce the iconic sandal that made REEF what it is today.
Now 30 years later, they are still at it, encouraging people around the world to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely. Whether you’re surfing, barbequing, metal detecting, sandcastle building, day drinking, guitar playing, or just hanging at the beach ⎯ beach any way you want. Their products are designed to make you feel comfortable, relaxed and free in any environment, whether you’re at the beach or not.